Even today, fashion looks inspired by the era are tricky to pull off. Perhaps consumers’ reluctance to embrace the period as much as the ‘90s and early 2000s is because the ‘70s are simply the decade that style forgot. It will be worth watching whether any more ‘70s-era trends crop up in stores, restaurants and on streaming services. They’ll perform as digital avatars, giving the 1970s a very 21st-century twist.Ĭonsumer-facing companies expect the economic outlook to deteriorate this autumn, as energy costs bite and pandemic savings are depleted by a summer of travel. Meanwhile, world-famous music group Abba is making a comeback with their 2022 Voyage tour. There are even some 1970s and 1990s crossover hits - platform shoes (high on the Lyst Index) and clogs can be found everywhere from Versace and Hermes International to Christian Dior’s collaboration with Birkenstock. Online searches for rattan bedroom furniture at British department store John Lewis are double what they were a year ago. Other relics from the era have been popping up, including wide legged jeans, crochet and patchwork. This week, Gucci unveiled a collection with Styles with distinctly 70s undertones. Just look at the outfits worn recently by Harry Styles, including many from the Kering SA-owned brand. But there are signs that the more louche, bohemian aesthetic is gaining traction. Gucci creative director Alessandro Michele has long incorporated 1970s design codes, such as wider trousers and lapels, as well as bold prints. There are some signs of the decade making its way into consumer culture, too. The similarities don’t stop there: The S&P 500 Index is on track for its worst first half since 1970, while the prospect of gas rationing in Europe this winter sounds like the previous era’s blackouts. El-Erian has pointed out, the current situation mirrors the 1970s, with its winter of discontent, stagflation, real wage resistance and labor strikes. That may be one reason why the euphoria of the early ‘90s dance scene is resonating.Īs recession warning signs flash, the immediate problem is inflation, at a 40-year high on both sides of the Atlantic. The New York Federal Reserve’s latest forecast puts the possibility of recession, or a “hard landing,” at 80%.Īnd yet this anxiety comes against the backdrop of joy at being able to socialize again.
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Caution on the global economy is certainly becoming more prevalent. The period was characterized by a dismal economy and large-scale unemployment, although Beyonce’s track is more an ode to the Great Resignation than ringing alarm bells on redundancies. It may be fear of recession that’s driving today’s obsession with all things early ‘90s. Some of the tracks on Drake’s new album “Honestly, Nevermind” are also reminiscent of the era’s dance tunes.
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Bucket hats, which have had a luxe makeover, have been high on previous Lyst Indexes, which measure searches on the fashion platform and other sites as well as social media engagement.Īnd just this week, Beyonce released her single “Break My Soul,” with house music’s characteristic bouncing beats and piano riffs. The Clarks Wallabee boot, a favorite among ravers and the Manchester band scene, was the sixth-hottest men’s item in the first quarter of this year, according to the Lyst Index. In fashion, the smiley face, a potent symbol of Britain’s late ‘80s and early ‘90s rave culture, has been freshly emblazoned on everything from socks to designer handbags to home furnishings. Burberry Group Plc has even revived its trademark black, white, tan and red check, a rehabilitation for the plaid worn by Oasis’s Liam Gallagher in the 1995 music video for “Wonderwall.” Y2K, inspired by the outfits of the mid-90s to early 2000s, is now a fashion category in its own right.īut lately, the clamor for all things 90s, particularly the earlier years, has intensified.
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Bold logos, which disappeared after the financial crisis, have made a splashy comeback. Nineties nostalgia has been building for some time.
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But with the world in the grip of rampant inflation, and Britain enduring a summer of discontent, it feels like we’re living in a 1970s economy. The 1990s are having a moment in consumer culture.